Billboard firm retains 42% operational costs in 9-months
Mar 20, 2025
A brick-and-mortar business drowning in slow, manual processes came to us with a clear problem: they couldn’t keep up with demand. Client requests took too long to process, operational bottlenecks were stalling growth, and lead generation relied on outdated methods of scraping lists, endless cold calls, and cumbersome paperwork. Their sales cycles dragged on, and inefficiencies were bleeding revenue.
Breaking the Manual Chain
Before our intervention, nearly 90% of their workflow was manual—from lead generation to inventory tracking and client onboarding. We knew that true scalability wouldn’t come from hiring more people, but from automating smarter.
The Transformation
✅ Data-Driven Lead Gen
We built a fully automated prospecting system, replacing static lead lists with real-time data extraction that identified high-intent prospects instantly. This resulted in faster outreach, higher conversion rates, and a pipeline of qualified leads that required minimal human intervention.
✅ Sales Pipeline Overhaul
By integrating a custom CRM with automation, we eliminated bottlenecks in follow-ups, proposal generation, and contract management. The result? Quicker response times, streamlined communication, and higher deal closures, all without increasing headcount.
✅ AI Agents for Real-Time Bookings
Gone were the days of spreadsheet chaos. We deployed AI-driven last-mile automation, enabling advertisers to select and reserve billboard placements in real time - a seamless, frictionless experience that accelerated sales cycles and maximised revenue potential.
The Results? Game-Changing.
👉🏼 42% reduction in operational costs within just 9 months
👉🏼 Sales cycle acceleration, cutting delays and inefficiencies
👉🏼 Elimination of outdated workflows, allowing the team to focus on high-value tasks
👉🏼 More profitable, scalable operations, with AI handling the heavy lifting
Future-Proofing with AI
This transformation wasn’t just about automation - it was about empowering the business to scale sustainably. By removing operational roadblocks, we gave them the agility to adapt, the speed to close deals faster, and the intelligence to make data-driven decisions with ease.